Checkatrade, MyBuilder & Bark
The same homeowner, sold to 3–5 installers.
For residential & commercial solar installers in the UK
15+ Shown Solar Surveys in 30 Days — Or Your Management Fee Back
We build and manage your customer acquisition system: ads under your brand, every enquiry qualified, and pre-qualified homeowners and businesses booked straight into your diary. Exclusive to you — never shared or resold.
Trusted by 40+ UK solar installers
- 1. Check your fit
- 2. Book your free call
Your details are used only to assess your application. See our Privacy Policy.
Minimum 15 shown survey appointments in your first 30 days, agreed in writing. Miss it and your management fee is refunded.
No setup fee for founding installers. Your brand, your ad account, your data — you keep everything.
Sound familiar?
A survey diary you can plan around.
Shared leads and inconsistent referrals make growth hard to plan. We manage the process from enquiry to appointment, so your team can focus on surveys, quotes and installations.
The crew's booked for Monday. The diary isn't.
You've paid for leads that were sold to four other installers.
Half your surveys are renters, flats or 'just getting prices'.
Referrals were great last month. This month, nothing.
You don't need more leads. You need a system that fills your survey diary every week.
What you've already tried
Cheap lead sellers
Cheap per lead, expensive per install.
Generalist agencies
Big retainer, vague reports, no idea what MCS means.
Boosting posts yourself
Likes, not surveys.
How it works
From the first ad to a booked survey.
We build and manage your customer acquisition system to generate qualified enquiries.
- Step 1
Attract the right homeowners and businesses
We build and manage Facebook and Instagram ads, landing pages and enquiry forms for your service area, under your business name.
- Step 2
Follow up and qualify
Every enquiry receives a text and call within 60 seconds. We check they own or control the property, roof suitability, energy costs and timing before booking.
- Step 3
Book surveys. Improve the system.
Suitable enquiries book into your diary and receive confirmations and reminders. We review performance each week and improve the campaigns.
A managed service
One system. Clear responsibilities.
We build and manage
Advertising, landing pages, qualification, follow-up, survey booking and weekly reporting.
You survey and sell
Keep survey slots available, attend appointments, send quotes and tell us which enquiries become installations.
The written guarantee
The 15-Survey Guarantee
If we don't deliver at least 15 shown survey appointments in your first 30 days, we refund 100% of your management fee. Ad spend is paid directly to Meta from your own account. 15 is the floor, not the target.
No setup fee for founding installers. Exact numbers on your call.
What counts as a shown survey
- Owns the property (house, not flat or rental)
- In your coverage area
- Passed our roof and budget questions
- Attended the survey or call
Excluded by contract: renters, out-of-area postcodes, no-shows, duplicates.
The difference
Renting leads vs owning your pipeline
Renting leads
Owning your pipeline
Shared with competitors
Exclusive to you
Pay per lead forever
An ad account and audience that improve every month
They own the data
You own the ad account, data and audiences
Quality varies
Qualified on ownership, roof and budget
Stop paying, it all stops
Contract ends, you keep everything
Case studies
Real growth for solar installers
How Bright Lead helps installation businesses generate qualified enquiries, improve conversion and build a more predictable pipeline of new work.
GreenSpark Solar · Residential solar installation
From unpredictable enquiries to a consistent sales pipeline
A steady monthly flow of new enquiries
Apex Renewable Energy · Commercial solar installation
Creating opportunities beyond residential solar
A more targeted pipeline of commercial prospects
EcoRoof Solar · Residential solar installation
Turning more enquiries into booked surveys
A higher share of enquiries booked in for surveys
FutureSun Installations · Residential and commercial solar
A lead system that grows with the business
Controlled growth in line with capacity
Read the client stories
GreenSpark Solar · Residential solar installation
From unpredictable enquiries to a consistent sales pipeline
- A steady monthly flow of new enquiries
- Regular qualified surveys in the diary
- A more predictable pipeline of installation work
Read the story
ChallengeGreenSpark relied on word-of-mouth referrals and occasional website enquiries. The work was good, but the uneven flow of new prospects made it hard to forecast revenue and keep install teams busy.
What we didTargeted advertising to homeowners actively considering solar and battery storage, better enquiry capture, and a structured follow-up process to turn interest into genuine sales opportunities.
Less time searching for the next job, more time turning enquiries into installations.
Apex Renewable Energy · Commercial solar installation
Creating opportunities beyond residential solar
- A more targeted pipeline of commercial prospects
- More chances to quote higher-value installations
- Better visibility of future commercial sales
- A structured way to reach business decision-makers
Read the story
ChallengeApex was established in residential but wanted larger projects for commercial property owners and warehouses. Its marketing wasn't consistently reaching the right decision-makers.
What we didA targeted commercial strategy aimed at businesses that benefit from solar, batteries and lower electricity costs — sharper messaging, commercial enquiries, and structured follow-up towards site surveys and quotes.
Apex could build relationships with commercial buyers instead of relying only on smaller residential jobs.
EcoRoof Solar · Residential solar installation
Turning more enquiries into booked surveys
- A higher share of enquiries booked in for surveys
- Fewer prospects going cold
- Sales time focused on ready-to-buy homeowners
Read the story
ChallengeEcoRoof was generating interest, but not every enquiry reached a survey. Inconsistent follow-up let prospects go cold, while the sales team chased people who weren't ready to buy.
What we didRefined enquiry forms, captured the right project details, prioritised suitable prospects, introduced consistent follow-up and tracked every lead from enquiry to survey and quote.
More enquiries became real sales opportunities without a matching rise in ad spend.
FutureSun Installations · Residential and commercial solar
A lead system that grows with the business
- Controlled growth in line with capacity
- Clear view of which campaigns produce profitable work
- Better planning of surveys, quotes and jobs
- A repeatable process refined over time
Read the story
ChallengeFutureSun wanted to grow beyond its existing team. More capacity without a reliable pipeline risked idle staff, while too many enquiries at once could swamp sales.
What we didA scalable acquisition plan matched to their ability to quote, sell and install — tracking cost per lead, conversion rates and won-contract value, and expanding campaigns on performance.
Marketing now measured against sales and profit, not enquiry volume alone.
Spend less time chasing work and more time installing
"Before working with Bright Lead, finding our next customers was one of the biggest challenges in the business. We had the team, the expertise and the ability to deliver quality work, but we needed a more consistent way to bring new opportunities in. Bright Lead helped us put a more structured approach to lead generation in place. That meant we could spend more time speaking to potential customers and delivering installations, rather than constantly worrying about where the next job would come from."
Before you apply
Your questions, answered.
What makes an enquiry qualified?
We check that the person behind the enquiry owns or controls the property, is in your service area, has a suitable roof and is ready to discuss the project. Suitable enquiries can book a survey. A qualified enquiry is a sales opportunity, not a guaranteed installation.
Are the enquiries exclusive?
Yes. Your campaigns run under your brand, from your own ad account. Every enquiry is yours alone — never shared or resold. We partner with one installer per agreed area.
How does the guarantee work?
We agree a minimum of 15 shown survey appointments in your first 30 days, in writing. A shown appointment means the enquiry passed qualification and the buyer attended the survey or call. If we fall short, we refund 100% of your management fee. Ad spend is paid directly to Meta and isn't refundable.
How quickly can we start?
Around 7 days from sign-up. We agree your area and survey capacity, build the ads and enquiry form, connect your calendar and launch.
What happens on the free call?
We look at your service area, current results and spare capacity. We explain the system, discuss the likely budget and check whether the partnership makes sense. There is no obligation to go ahead.
Founding installer partnership
Find out what this could look like in your area.
Answer a few questions about your business. If we're a fit, choose a time for a free 30-minute pipeline call.