Clear answers before you apply.
What we manage, what makes an enquiry qualified, and what your team needs to do.
FAQ
What you need to know.
What does Bright Lead actually do?
We build and manage your customer acquisition system: Facebook and Instagram ads, landing pages, enquiry forms, fast follow-up, qualification and survey booking. Your team handles the surveys, quotes and installations. We report on performance and improve the campaigns each week.
What makes an enquiry qualified?
We check that the person behind the enquiry owns or controls the property, that they're in your service area, that the roof is suitable, and their energy costs and timing. Suitable enquiries are offered a survey slot; those who aren't ready enter follow-up. A qualified enquiry isn't a guaranteed sale — your team still needs to survey, quote and close.
Are the leads shared with other installers?
No. Every enquiry generated by your campaigns is exclusive to your business. We never share or resell leads, and we only partner with one installer in each agreed service area.
Whose name do the ads run under?
Yours. Campaigns run under your business name and from your own Meta ad account. Homeowners and businesses see your brand from the first ad through to the survey, and the account and campaign data remain yours.
Who pays for ad spend?
You do, directly to Meta on your own card. You only pay for what's spent, you see everything, and you can pause anytime. Ad spend isn't refundable because it's paid to Meta, not us.
What areas do you cover?
Anywhere in the UK. We target your service area, and we work with one installer per area.
Is there a long contract?
No. We begin with a 30-day pilot so you can see how the process works for your business. After that, the partnership is rolling monthly rather than a long-term commitment.
Do you guarantee installs?
No guarantees on sales. We focus on booking qualified surveys and report everything transparently. We do offer this guarantee: If we don't deliver at least 15 shown survey appointments in your first 30 days, we refund 100% of your management fee.
What happens to enquiries that aren't ready yet?
They enter a follow-up sequence rather than being pushed into an unsuitable appointment. We keep the conversation open so people who need more time can take the next step when they are ready.
Could this work for your business?
Answer a few questions about your business. If we're a fit, choose a time for a free 30-minute pipeline call.